Establish a regular review of your product portfolio as part of your business cycle. This is necessary to understand the performance of your complete portfolio, to achieve portfolio balance, to keep pace with changes in the marketplace and to maximise the value of the portfolio.
The output from this review will feed into your innovation process along with recommendations for portfolio growth and optimisation.
To allow you to carry out a thorough review of your portfolio, all products need clear goals, and solid metrics that allow you to track performance.
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