Your package and label play a key role in branding. If you hire a brand agency to design your labels and artwork, take some time to prepare a comprehensive brief capturing your requirements and expectations, before meeting with the agency. This exercise involves all key stakeholders and will save you time, money and rework.
The more information you can provide the agency up front, the easier it will be for the agency to design labels and artwork to fit your product/brand concept. Every brand and product tell a story, make sure you have thought through the story you want to tell and how this will lead to optimum engagement with your target audience.
To ensure that the agency is developing labels and artwork that meet your needs, have some check in points along the way. Verify each label proof that comes back from the printer against your criteria and a reference standard.
Use my free Brand Agency Brief for Labels & Artwork to help you prepare for your brand agency meeting.
by Noreen O’Connell