Entering a new market is complex and requires an understanding of the variables that influence that market e.g. the economy, culture, consumers, politics, local laws, regulations, trends and competitors. These factors are intertwined and will influence your product offering, your product positioning, your mode of operation and your mode of engagement.
A new market will impact all aspects of your business and needs to be thoroughly researched before making final decisions.
Download my 8 step guide to Assessing New Markets to successfully research new market opportunities.
For additional tools and resources on innovation, visit our New Products page