A ‘New Product Design Brief’ is a comprehensive document that specifies all of your new product details. The Brief can be used by the full cross functional working team to agree on exactly what needs to be achieved before any work is carried out, making for an efficient process.
It is absolutely worth the time and effort to create this document, it provides all necessary information to stakeholders allowing input and engagement. It also supports delivery against expectations, keeping people focused on the right tasks.
It doesn’t matter if you are a start-up or an established food business, a comprehensive brief is critical to success. Without one, it is extremely challenging to develop a successful product.
To learn more watch my video and download your free New Product Design Brief Template
You can also take Module 2 ‘From Idea Generation to Design Brief’ in my free online Diploma in Innovation Management for Food and Beverage Manufacturers to understand this key step in the innovation process
by Noreen O’Connell