Your package is the first and last point of connection with your consumer and is a powerful influencer of choice. Have you looked at what makes a good package from a consumer’s perspective and all the roles your package can play in the consumer experience?
The consumer experience starts from the time a consumer first engages with a product and continues with every interaction throughout its use. A positive experience can lead to repurchase, a key metric for food producers.
Have you identified the consumer interaction points for your packages? Do your package designs enhance the consumer experience? Are there any interactions that could drive a negative response? To learn more:
Download my free Package Design Tips/Checklist and check out my Intro Video on Package Design below.
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by Noreen O’Connell