10 Package Design Tips for a Food Business

Your package is the first and last point of connection with your consumer and is a powerful influencer of choice. Have you looked at what makes a good package from a consumer’s perspective and all the roles your package can play in the consumer experience?

The consumer experience starts from the time a consumer first engages with a product and continues with every interaction throughout its use. A positive experience can lead to repurchase, a key metric for food producers.

Have you identified the consumer interaction points for your packages? Do your package designs enhance the consumer experience? Are there any interactions that could drive a negative response? To learn more:

Download my free Package Design Tips/Checklist and check out my Intro Video on Package Design below.

Related Blogs & Materials:

Package Blogs, Trainings & Instructional Toolkits

Package Development Best Practices & References

by Noreen O’Connell