A ‘New Product Design Brief’ is a comprehensive document that specifies all of your new product details. Download your free New Product Design Brief Template to guide team discussions and decisions.
It is absolutely worth the time and effort to complete a design brief with key stakeholders, prior to carrying out any work. It provides clarity for stakeholders (allowing input and engagement), keeps people focused on the right tasks and makes for a more efficient process.
It doesn’t matter if you are a start-up or an established food business, a comprehensive brief is critical to success. Without one, it is extremely challenging to develop a successful product.
To learn more watch my video and download your free New Product Design Brief Template
To learn more check out Module 2 – From Idea Generation to Design Brief, in my free online Diploma in Innovation Management for Food and Beverage Manufacturers