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Which Marketing Strategy Works for Your Small Business? (Guest Blog)

Marketing Strategy for Small Businesses

There are many different types of marketing for small businesses. However, not every marketing strategy is suitable for every small business. In this guide we look at different marketing strategies and how to decide if they are suitable for your small business.

Social Media Marketing

Social media marketing can be incredibly beneficial however it may not be suitable for every small business. When considering social media marketing, consider your industry, your business and the most suitable social media platforms to engage with (as you may not have time to be active on all platforms).

For example, online businesses and those with an online store can benefit greatly from having a social media presence. In contrast, would a construction firm or plumbing firm benefit from using social media? Arguably not as much as an online business.

It’s important to understand and to engage with the social media platforms that your target audience are active on e.g. Instagram, Pinterest, Twitter, Facebook, Linkedin.

SEO Marketing

Most businesses can benefit from implementing some type of SEO marketing. This is the process of improving your website content so that you rank higher on search engines like Google.

When considering this type of marketing, you only need to answer one question. Do you have a business website? If so, SEO is useful!

SEO involves researching keywords that are relevant to your business and incorporating them into your web content. It also involves improving aspects of your written content. There are tools available like YOAST SEO you can use to help with SEO improvements.


Blogging is another great type of marketing that most small businesses can benefit from. Having a blog is a brilliant way to give customers additional information and resources. It can also improve traffic to your website, and you could use it for affiliate marketing.

Blogging is also a way to boost your brand presence. You can incorporate your logo design, color schemes, fonts and slogans into your blog template and written content.

Vlogging / Video Content

Today, vlogging and creating video content is also highly popular with many businesses have their own YouTube channel. This could be filled with product videos, explanation videos, or demonstrations, for example. It could also contain general lifestyle vlogs and fun videos to show the character and personality of your business.

When looking at vlogging and video content, consider if your business has any suitable video content to create. Could you produce worthwhile and interesting videos about your business? And would this video content be of interest to your customers?

PPC Advertising

PPC Advertising is Pay Per Click advertising. You can pay for your advert to appear in certain places on different platforms. Most social media platforms like Facebook offer a range of paid advertisements. Also, you can pay for Google adverts – these will make your website appear at the top of search results for certain keywords.

Generally, PPC advertising can be beneficial for any type of business. If people are likely to try and find your business online, or specifically on search engines or social media, PPC advertising can be profitable. In most instances too, you only pay when people actually click on your website – not a monthly fee.

Use Only the Marketing Strategies That Will Work for Your Business

We hope you have found this guide on marketing strategies useful. It is important to understand that what works for each business differs. It is up to you as a small business owner to analyze the different types of marketing strategies, and decide what would work for your business and industry.

About the Author

Frances Nguyen loves spending time in nature as much as she loves cooking. With a career in graphic design, this freelance writer mixes her love of food and nature to create a blend of feel-good content that makes everyone happy.

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