Entering a new market is complex and requires an understanding of the variables that influence that market e.g. the economy, culture, consumers, politics, local laws, regulations, trends, competitors. These factors have many layers of intertwined elements which will influence your product offering, your product positioning, your mode of operation you’re and your mode of engagement.
A new market will impact all aspects of your business and needs to be thoroughly researched before making final market decisions.
Watch my video and download your Assessing New Markets Questionnaire These will help you with the areas to explore as you assess new market opportunities.
For additional information on marketing & branding, visit our Innovation page